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Straightliners turbocharged transformation! 🚀

In an exhilarating move set to reshape the landscape of speed sports events across Europe, Straightliners, the foremost organisers of drag racing, straight-line events, and motorsport for all things on wheels, proudly introduces a dynamic rebrand that signals a new era of excitement and innovation.

For decades, Straightliners has held the torch in pioneering accessible speed sports, welcoming riders and drivers alike to the adrenaline-fueled world of drag racing. With a commitment to participant safety at its core, the organization has garnered a reputation for its inclusive approach to focus on the essential requirements ensuring a secure and thrilling experience for all.

The unveiling of this new brand marks a significant milestone in Straightliners’ history, solidifying its position as a trailblazer in the realm of straight-line motorsports and beyond. The rebrand encapsulates the spirit of speed, the thrill of competition, and a renewed dedication to pushing boundaries.

Key Features of the Rebrand:

  1. Distinctive Visual Identity: The new brand boasts a dynamic and contemporary visual identity that captures the essence of speed, power, and precision. With a sleek logo and vibrant color palette, it sets Straightliners apart, reflecting the energy that defines their events.
  2. Innovative Event Experiences: Straightliners reaffirms its commitment to delivering unparalleled event experiences. From drag racing to straight-line events, participants can anticipate an even more electrifying atmosphere as the organization introduces cutting-edge elements designed to elevate the thrill.
  3. Inclusive Spirit: Building on its legacy of inclusivity, Straightliners maintains its philosophy of welcoming enthusiasts of all levels. The rebrand emphasizes the accessibility of speed sports, ensuring that everyone, from novices to seasoned pros, can revel in the excitement of these high-octane events.
  4. Forward-Looking Vision: Straightliners’ rebrand is a testament to its forward-looking vision. As the organization continues to lead the way in speed sports, it embraces the evolving landscape with a commitment to innovation, technology, and the ever-growing community of speed enthusiasts.


Trevor, Founder and CEO of Straightliners:

“Our new brand is more than just a visual update—it’s a reflection of our ongoing commitment to pushing the boundaries of speed sports. We’re thrilled to usher in this exciting chapter, maintaining our dedication to safety while injecting a fresh wave of innovation into every event.”

About Straightliners:

Straightliners stands as Europe’s premier organizers of drag racing, straight-line events, and motorsport for anything on wheels. With a rich history spanning decades, the organization has been at the forefront of introducing riders and drivers to the thrilling world of speed sports. With a commitment to participant safety and an inclusive approach, Straightliners continues to set the standard for excellence in motorsports.

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